We're all used to high-pitched...well...pitches in the world of retail advertising. But the new Checkers Golden something or other promotion takes the art to new highs, or should that be lows.
A screeching female voice screams at us with no holds barred as she informs us of the latest bargains and the great prizes we can win. But, as we really don't enjoy this kind rapid-fire delivery abusing our ear drums from the radio our first reaction is to hit the volume control and turn her off!
Do the people who produce and buy this kind of advertising really think we'll listen? Do THEY listen?
I can just imagine the exchange in the studio:
Agency: Is that irritating enough? Or should we go for more screaming?
Client: Yeah, could we make it a bit louder? I don't think we've pushed the envelope far enough as far as the screeching is concerned. I'm really worried that people will not be irritated enough to turn off their radios.
Sheesh. PLEASE tone these ads down to a listenable level. And try using fewer words.
