Wednesday, 17 June 2009

It's "let's laugh at our own weak jokes"week on radio.

Hall, the real estate company, after the ludicrous and unbelievable (in the sense of not believable) bell-ringing radio ads, now decide to try a knock-knock joke. "Okay, Nomali, are you ready?" See, we might not get this joke, stoopid people that we are, so thankfully they'll set it up for us.

Nomali affirms her state of readiness. Okay. We're ready, too.

Nomali: Knock Knock
Idiot: Who's there?
Nomali: Nomali
Idiot: Nomali who?
Nomali: Nomali selling your home can be really difficult
Idiot: [Childish snicker]

Apart from the patronizing tone of the ad, it's the pathetic snicker after the punchline that really gets my goat. I mean, are you so scared no-one will "get it" that you have to highlight the "punchline" by chucking in your own little laugh. Here's some news for you: people will decide on their own what's funny and what isn't. Mostly, though, we don't like people who laugh at their own jokes.

But even worse is the insurance company (I can't remember which one offhand - or is it a bank?) that thinks it's ads are so funny they've even added canned laughter. The "laughter" emanates from a supposedly live audience watching a stand-up "comedy" routine.

Let me tell you, if a real comedian did these "jokes" in front of a live audience he wouldn't be on stage as long as a 30-second commercial. Not sure what the connection with the product is either. Maybe it's that "finding the right insurance company is no joke" (then again, nor are the ads), or possibly "when it comes to insurance we're stand-up kinda guys".

Either way a dismal attempt.