I remember as a kid reading comic books about WWII in which the Germans were often referred to as "the Bosch". If the Germans were on the offensive, the allies, usually in the form of a beleaguered British squad, would call our attention to this piece of dangerous news by shouting "The Bosch are coming!"
Well, the Bosch have been here for quite some time and now they're adding some pretty irritating advertising to their arsenal of powerful weapons designed to force our immediate surrender.
I'm talking about the highly annoying little commercial from a major retailer for Bosch dishwashers currently airing on TV stations nationwide, for which at least some of the money, if not all, has come from the appliance manufacturer or distributor itself.
We see two women talking to each other in an undisclosed location. It can't be a home, because the setting just isn't right, but I think we are meant to suspend belief for a moment here. "I see you've bought a dishwasher," says the first one.
Some inanities follow until, and this is the part I cannot understand, a clipboard-wielding man, who has been lurking in the background until now (is he casing the joint?) springs into action to give us the low down on the deal.
Okay. They're clearly not in the woman's home. Women, at least those I know, are not in the habit of keeping snappy-dressing young salesmen in their homes just waiting for the correct offer to come along.
So maybe they're in the store. Can't be. Because the closing line - a hoary old chestnut - has one of the women say something like "I'm off to buy a Bosch, myself," as the pair head off for another round of extreme shopping. Now why, if she's already in the store, would she be "off" to buy herself an appliance?
So where are these woman? Beats me. I don't think the writer knows, either.
