The banks are at it again.
This time it's Standard Bank. Why, oh why, do they really think anyone will believe the things they say, or imply, about themselves.
Do we really think they operate in an environment of "free thinking"? Are they revolutionary visionaries who are enable global competitiveness?
Do we really, really believe that at the end of the day they sit down, maybe over a glass of Black Label, and ask themselves "What next?"
Yes, it's another interminably dull, droning Standard Bank corporate ad for their business banking arm...I think. I'm not sure about that because I can't recall staying awake long enough to see the end of the commercial.
And when, oh when, are copywriters going to learn that vague generalities are no substitute for hard-nosed specifics? I'm probably being unfair. In all likelihood the bank probably never supplied the creative team with any specifics. Did anyone think to ask?
Does this latest offering for Standard Bank make us believe they are inspired, motivated or involved (whatever all that means)?
I hate seeing so much money wasted on so little.
This time it's Standard Bank. Why, oh why, do they really think anyone will believe the things they say, or imply, about themselves.
Do we really think they operate in an environment of "free thinking"? Are they revolutionary visionaries who are enable global competitiveness?
Do we really, really believe that at the end of the day they sit down, maybe over a glass of Black Label, and ask themselves "What next?"
Yes, it's another interminably dull, droning Standard Bank corporate ad for their business banking arm...I think. I'm not sure about that because I can't recall staying awake long enough to see the end of the commercial.
And when, oh when, are copywriters going to learn that vague generalities are no substitute for hard-nosed specifics? I'm probably being unfair. In all likelihood the bank probably never supplied the creative team with any specifics. Did anyone think to ask?
Does this latest offering for Standard Bank make us believe they are inspired, motivated or involved (whatever all that means)?
I hate seeing so much money wasted on so little.
